Companies leveraging a third party for win-loss research find that those third parties are far better at cultivating an open dialogue and capturing honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.
DoubleCheck is an established leader in win/loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.
What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win/loss analysts might miss.
We align well with organizations who consider win/loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win/loss programs require much more skill than simply collecting data.
Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.
We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win/loss, you can also consider a focused pilot to begin with before rolling out the program.
Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.
With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!
We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts.
As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner. In the case of win/loss research, we firmly believe it makes more sense to partner.
We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market.
Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.
Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insights. Each report includes a full summary of key findings, rich competitive intel, compelling quotes, full interview transcript, online survey responses, company and buyer background, and a section devoted to the salesperson’s perspective.