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Product Management

Drive your product strategy with competitive win-loss research.

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Create a Product Strategy Rooted in Buyer Needs

Building a product roadmap without the deep Voice of the Customer insights gleaned from win-loss research is like driving with your eyes closed.

But capturing honest, actionable buyer feedback without an objective third-party research firm can be challenging. With DoubleCheck’s team of industry analysts—backed by a proven methodology and cloud-based research platform—product managers can get the buyer insights they need to offset competitive threats and maintain market leadership.

Let's Do This

What pain points lead buyers to consider our solution?
How can we better solve problems for our users?
What product features do buyers care most about?
How should we prioritize our product roadmap?
What does the typical buying committee look like?
Is our pricing model appropriate for our market?
How do we compare with our competitors’ capabilities?
Is our value proposition resonating in the market?
How can we achieve product-market fit?
What competitors should we focus on?
Where do we win and lose against specific competitors?
How can we improve the user customer experience?

Craft a winning product roadmap.

Support product roadmap development by identifying key features and functionalities that impact buyer behavior—and prioritizing those with the highest ROI.

Take a customer-centric approach to product development.

Prioritize incoming product requests and justify product roadmap-associated decisions. With direct buyer feedback, product decisions become less subjective and more data-driven.

Increase competitive agility in a fast-changing market.

Stay ahead of the curve and close critical product gaps with a deep understanding of competitive offerings, new innovations, and emerging threats.

Uncover new and evolving opportunities.

Find and validate the issues that lead your buyers to look for a solution—so that you can continue to deliver products that address your target customers' needs.

Boost customer loyalty and retention.

Reduce churn by demonstrating your dedication to customer satisfaction and ongoing product innovation, showing customers their feedback guides your product strategy.

Win more competitive deals to increase market share and revenue.

Strengthen competitive differentiation and product-market fit, enabling your sales team to win more deals and beat the competition in head-to-head opportunities.

By the Numbers

25%

25% increase win rates against top 3 competitors achieved by a B2B software company using DoubleCheck.

Source: G2

30%

30% growth in revenue can be realized by implementing a comprehensive win-loss analysis program.

Source: Gartner

15%

15% higher profitability is seen in companies where sales and marketing teams are tightly aligned.

Source: Forrester

The Key to High-Impact Product Management

Product managers need win-loss data to inform competitive positioning, prioritize new features, and shape positioning. And DoubleCheck can help.

With our fully customizable win-loss programs, choose as few or as many research cohorts as you like. Drive business value and prove you’re a strategic partner with buyer insights that can inform not only product management, but also sales, product marketing, and customer success.

Intuitive Deliverables Enable
Cross-Functional Sharing

Competitive intelligence has the power to elevate every area of your business—if it is shared effectively. With deliverables including deep-dive win-loss reports, focused research alerts, and comprehensive executive summaries, you can easily share our research findings in clear, compelling ways across the entire organization.

Win-Loss Reports

Dive deep into deal forensics, buyer preferences, sales experience, and more.

Identify improvement opportunities.

Use for individual deal reviews, leadership updates, and sales enablement and coaching.

Research Stories

Shine a light on issues that need cross-functional involvement.

Report on specific trends and opportunities requiring immediate attention.

Use to provide trend data to key internal stakeholders and support battlecard development.

Executive Summaries

Serve up insights based on the analysis of individual research cohorts.

Get findings presented by your dedicated analyst onsite or virtually.

Use in leadership and board meetings, investor decks, sales enablement, and strategic planning sessions.

Win-loss insights influence our product roadmap with customer requirements.

Darcy Moss

Director of Product Marketing, Jama Software

Partnering with DoubleCheck Research has allowed us to find new product improvement opportunities.

Rich Clayton

VP of Business Analytics, Oracle

Thanks to our win-loss program, we now have a clear view into the product line we studied, giving us areas to improve.

Ryan Detwiller

Sr. Director, Customer Insights and Analytics, Datto

Frequently Asked
Questions

Why should I work with a third-party win-loss analyst?

Companies leveraging a third party for win-loss research find that those third parties are far better at cultivating an open dialogue and capturing honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.
How does DoubleCheck compare to other win-loss analysts?

DoubleCheck is an established leader in win/loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win/loss analysts might miss.

We align well with organizations who consider win/loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win/loss programs require much more skill than simply collecting data.
What is your methodology?

Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win/loss, you can also consider a focused pilot to begin with before rolling out the program.

Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!
What technology do you use?

We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts.

As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner. In the case of win/loss research, we firmly believe it makes more sense to partner.

We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market.
Do you make recommendations or propose action plans?

Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insights. Each report includes a full summary of key findings, rich competitive intel, compelling quotes, full interview transcript, online survey responses, company and buyer background, and a section devoted to the salesperson’s perspective.

Companies leveraging a third party for win-loss research find that those third parties are far better at cultivating an open dialogue and capturing honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.

DoubleCheck is an established leader in win/loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win/loss analysts might miss.

We align well with organizations who consider win/loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win/loss programs require much more skill than simply collecting data.

Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win/loss, you can also consider a focused pilot to begin with before rolling out the program.

Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!

We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts.

As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner. In the case of win/loss research, we firmly believe it makes more sense to partner.

We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market.

Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insights. Each report includes a full summary of key findings, rich competitive intel, compelling quotes, full interview transcript, online survey responses, company and buyer background, and a section devoted to the salesperson’s perspective.