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Competitive Intelligence Analysis

Fuel your competitive intelligence engine with win-loss analysis.

Bring Hidden Trends To Light

Feedback is the fuel that powers competitive intelligence (CI) programs. Unfortunately, eliciting honest, useful feedback from buyers can be difficult.

Lousy feedback, lack of feedback, and incomplete feedback can impede and even derail your CI efforts. With DoubleCheck Research’s team of veteran industry analysts—backed by a proven methodology and cloud-based research platform—you’ll get the competitive insights you need to outperform competitors and grow market share.

  • Why are we winning and losing deals?

  • Where do we beat the competition?

  • What does the buyer’s journey look like?

  • How can we increase product adoption?

  • What features do our buyers desire most?

  • How does our market perceive our pricing and value?

  • How can we help Sales close more deals?

  • What features should be on the product roadmap? 

Better understand your competitive landscape.

Dissect your competitive landscape and find out who you’re going up against most often, who is getting shortlisted, and why. Pinpoint why you are winning and losing against specific providers.

React faster to competitive threats.

Avoid being caught off guard by changes in your competitors’ offerings, pricing and sales strategies. Improve your ability to quickly respond to competitive pressures and uncover new competitors as they start to pop up.

Empower Sales to win more deals. 

Go beyond battlecards to arm your sales teams with the insights they need to boost win rates and beat the competition in head-to-head opportunities.

Stay ahead of emerging market trends.

Keep up with evolving buyer expectations and market conditions to inform sales, marketing, and product management.

Align your solution with your buyer’s true drivers.

Unpack what’s driving key decision makers to look for a new solution. Dig deeper into what problems they’re trying to solve with your product and what a successful solution looks like.



By the Numbers

25%

25% increase win rates against top 3 competitors achieved by a B2B software company using DoubleCheck.

Source: G2

30%

30% growth in revenue can be realized by implementing a comprehensive win-loss analysis program.

Source: Gartner

15%

15% higher profitability is seen in companies where sales and marketing teams are tightly aligned. 

Source: Forrester

Build Your Competitive Intelligence Advantage

Whether you want to improve your GTM strategy, identify new growth opportunities, or equip sales reps to win competitive deals more consistently, DoubleCheck can help.

With our fully customizable win-loss programs, choose as few or as many research cohorts as you like. Drive business value and prove you’re a strategic partner with buyer insights that can inform not only competitive intelligence, but also sales, product marketing, customer success, and product development.

keystosuccessgraph

Intuitive Deliverables Enable
Cross-Functional Sharing

Competitive intelligence has the power to elevate every area of your business—if it is shared effectively. With deliverables including deep-dive win-loss reports, focused research alerts, and comprehensive executive summaries, you can easily share our research findings in clear, compelling ways across the entire organization.   

Win-Loss Reports

Dive deep into deal forensics, buyer preferences, sales experience, and more.

Identify improvement opportunities.

Use for individual deal reviews, leadership updates, and sales enablement and coaching.

Research Stories

Shine a light on issues that need cross-functional involvement.

Report on specific trends and opportunities requiring immediate attention.

Use to provide trend data to key internal stakeholders and support battlecard development.

Executive Summaries

Serve up insights based on the analysis of individual  research cohorts. 

Get findings presented by your dedicated analyst onsite or virtually.

Use in leadership and board meetings, investor decks, sales enablement, and strategic planning sessions.

Win-loss insights have enabled our CI efforts and competitive deal positioning to take on the customer’s perspective and biases.

Headshot_BlueCircle_Paul_Senatori
Paul Senatori

Director of Competitive Intelligence, Sitecore

Win-loss interviews from DoubleCheck Research provide us with a rich source of competitive insights which we use to arm sellers.

Headshot_BlueCircle_Miko_Bird
Miko Bird

Principal, Competitive Intelligence, Acquia

DoubleCheck Research is supporting our goal of learning more about customers and their buying experience. This allows us to make stronger decisions in all areas of the business

kimberly
Kimberly Bauer

Director of Competitive Intelligence, Lacework

Frequently Asked
Questions

  • Companies leveraging a third party for win-loss research find that those third parties are far better at cultivating an open dialogue and capturing honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.

  • DoubleCheck is an established leader in win-loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

    What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win-loss analysts might miss. 

    We align well with organizations who consider win-loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win-loss programs require much more skill than simply collecting data.

  • Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

    We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win-loss, you can also consider a focused pilot to begin with before rolling out the program.

    Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

    With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!

  • We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts. 

    As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner.  In the case of win-loss research, we firmly believe it makes more sense to partner.

    We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market. 

  • Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

    Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insights. Each report includes a full summary of key findings, rich competitive intel, compelling quotes, full interview transcript, online survey responses, company and buyer background, and a section devoted to the salesperson’s perspective.

Companies leveraging a third party for win-loss research find that those third parties are far better at cultivating an open dialogue and capturing honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.

DoubleCheck is an established leader in win-loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win-loss analysts might miss. 

We align well with organizations who consider win-loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win-loss programs require much more skill than simply collecting data.

Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win-loss, you can also consider a focused pilot to begin with before rolling out the program.

Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!

We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts. 

As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner.  In the case of win-loss research, we firmly believe it makes more sense to partner.

We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market. 

Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insights. Each report includes a full summary of key findings, rich competitive intel, compelling quotes, full interview transcript, online survey responses, company and buyer background, and a section devoted to the salesperson’s perspective.