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Win-Loss
Programs For
Marketers

Take a data-driven approach to strategic GTM planning and execution.

Stop Guessing, Start Knowing

Market dynamics and buyer preferences are in a constant state of change. For B2B tech and service product marketing teams, the pace of change is dizzying.

A comprehensive win-loss analysis program ensures your go-to-market strategy hits the mark the first time. With a team of veteran industry analysts—backed by a proven methodology and cloud-based research platform—DoubleCheck delivers the buyer insights you need to win more deals, faster.

  • How can we better equip and enable sales?

  • How can we win against our primary competitors?

  • Does our messaging resonate with our customers and buyers?

  • What capabilities do customers care most about?

  • How do our customers and buyers perceive our brand?

Eliminate GTM
blind spots

Get the actionable market intelligence you need to optimize your positioning, pricing, and brand messaging.

Stay on top of competitive threats

Increase your competitive intelligence to protect against emerging threats and always stay one step ahead.

Boost your
sales win rates

Arm your sales teams with the insights they need to advance opportunities through the pipeline and increase win rates.

Better align your product roadmap.

Keep up with evolving buyer needs and preferences to inform your product roadmap, pricing, and packaging strategies.



Building the Business Case

25%

25% increase win rates against top 3 competitors achieved by a B2B software company using DoubleCheck.

Source: G2

30%

30% growth in revenue can be realized by implementing a comprehensive win-loss analysis program.

Source: Gartner

15%

15% higher profitability is seen in companies where sales and marketing teams are tightly aligned. 

Source: Forrester

You Have Questions.
We Find the Answers.

Whether you want to improve your GTM strategy, identify new growth opportunities, or enable your sales team to sell better and faster, DoubleCheck can help. 

With our fully customizable win-loss programs, choose as few or as many research areas as you like. Drive business value and prove you’re a strategic partner with buyer insights that can inform not only product marketing, but also sales, competitive intelligence, customer success, and product development.
keystosuccessgraph

Intuitive Deliverables Enable
Sharing At All Levels

Communication is the backbone of any effective win-loss analysis program. With deliverables including deep-dive win-loss deal reports, focused research alerts, and comprehensive executive summaries, you can easily share our research findings in clear, compelling ways across the organization.

Win-Loss Reports

Dive deep into deal forensics, buyer preferences, sales experience, and more.

Identify improvement opportunities.

Use for individual deal reviews, leadership updates, and sales enablement and coaching.

Research Stories

Shine a light on issues that need cross-functional involvement.

Report on specific trends and opportunities requiring immediate attention.

Use to provide trend data to key internal stakeholders and support battlecard development.

Executive Summaries

Serve up insights based on the analysis of individual  research cohorts. 

Get findings presented by your dedicated analyst onsite or virtually.

Use in leadership and board meetings, investor decks, sales enablement, and strategic planning sessions.

DoubleCheck Research’s insights have enabled us to understand our market, customers, and competitors.

Headshot_BlueCircle_Rowan_Noronhax
Rowan Noronha

VP of Product Marketing, Zix

We’ve seen a definitive marked improvement in our competitive POC close rate since partnering with DoubleCheck Research

Chris Herrin

Product Marketing Manager, BeyondTrust

DoubleCheck provides us valuable insights that we could not gain ourselves. We then use those insights to guide our marketing, product development, and sales strategies.

Headshot_BlueCircle_Bill_Schneider-Jan-18-2023-04-13-53-5038-PM
Bill Schneider

Director of Product Marketing, Fuze

Frequently Asked
Questions About
DoubleCheck’s
Win-Loss Analysis
Programs

  • Companies that leverage a third party for win-loss research find that those third parties are a far better solution to cultivate open dialogue and capture honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.

  • DoubleCheck is an established leader in win-loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

    What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win-loss analysts might miss. 

    We align well with organizations who consider win-loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win-loss programs require much more skill than simply collecting data.

  • Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

    We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win-loss, you can also consider a focused pilot to begin with before rolling out the program.

    Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

    With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!

    You can learn more about our program options and research methodology here.

  • We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts. 

    As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner.  In the case of win/loss research, we firmly believe it makes more sense to partner.

    We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market. 

  • Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

    Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insight and advice. Each report includes a full summary of key findings and compelling quotes, full interview transcript, online survey response, company and buyer background, analyst recommendations, and a section devoted to the salesperson’s perspective.

Companies that leverage a third party for win-loss research find that those third parties are a far better solution to cultivate open dialogue and capture honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.

DoubleCheck is an established leader in win-loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win-loss analysts might miss. 

We align well with organizations who consider win-loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win-loss programs require much more skill than simply collecting data.

Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win-loss, you can also consider a focused pilot to begin with before rolling out the program.

Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!

You can learn more about our program options and research methodology here.

We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts. 

As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner.  In the case of win/loss research, we firmly believe it makes more sense to partner.

We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market. 

Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insight and advice. Each report includes a full summary of key findings and compelling quotes, full interview transcript, online survey response, company and buyer background, analyst recommendations, and a section devoted to the salesperson’s perspective.