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Sales
Enablement

Empower your sales team with the intel to win more deals.

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Sell Smarter
and Faster

Buyers want to know why they should choose you over the competition—and your sales team needs to be prepared to confidently field and overcome objections. As a leading win-loss and churn analysis firm, we capture buyer feedback and surface key trends to inform your sales enablement strategy.

With up-to-date insights into direct and indirect competitors, go-to-market strategies, the sales experience, and more, you can turn sales enablement into a strategic lever for success. Count on our team of veteran industry analysts—backed by a proven methodology and cloud-based research platform—to get the competitive intel you need to empower your sales team and boost win rates.

Let's Do This

How can we help Sales close more deals?
Where do we win and lose against specific competitors?
What trends are impacting our win rate?
How can we improve our competitive battlecards?
What insights do our reps need to sell more effectively?
How can we help sales reps overcome prospect objections?
What’s driving buyers to evaluate our product?
How can Sales better present our solution to fit buyers’ needs?

Coach sales teams on the skills they need to win more deals.

Go beyond features and bundles. Help Sales cater to buyers’ specific needs and overcome objections with ease by providing deep insights into the reasons customers buy—all backed by real examples.

Onboard new sellers more effectively.

Unlock your new reps’ potential by empowering them with the competitive insights they need to drive pipeline and revenue for your organization.

Power sales enablement meetings with buyer insights.

Break away from boring, forgettable sales training. Share win-loss insights in your SKOs and sales enablement sessions to make training engaging, relevant, and immediately applicable.

Keep your team up to date with the competitive landscape.

Avoid being blindsided by new technologies, emerging competitors, and market shifts. Deliver the fresh intel your sales team needs to beat the competition in head-to-head opportunities.

Understand how your competitors are selling.

Build a standout sales experience to ensure your prospects clearly see the difference between your solution and the competition’s.

By the Numbers

25%

25% increase win rates against top 3 competitors achieved by a B2B software company using DoubleCheck.

Source: G2

30%

30% growth in revenue can be realized by implementing a comprehensive win-loss analysis program.

Source: Gartner

15%

5% higher profitability is seen in companies where sales and marketing teams are tightly aligned.

Source: Forrester

The Key to a Successful Sales Enablement Program

Whether you want to create high-impact sales enablement content, maintain an ongoing understanding of the changing competitive landscape, or help Sales win competitive deals more consistently, DoubleCheck can help.

With our fully customizable win-loss programs, choose as few or as many research cohorts as you like. Drive business value and prove you’re a strategic partner with buyer insights that can inform not only sales, but also product marketing, customer success, and product development.

Intuitive Deliverables Enable
Cross-Functional Sharing

Competitive intelligence has the power to elevate every area of your business—if it is shared effectively. With deliverables including deep-dive win-loss reports, focused research alerts, and comprehensive executive summaries, you can easily share our research findings in clear, compelling ways across the entire organization.

Win-Loss Reports

Dive deep into deal forensics, buyer preferences, sales experience, and more.

Identify improvement opportunities.

Use for individual deal reviews, leadership updates, and sales enablement and coaching.

Research Stories

Shine a light on issues that need cross-functional involvement.

Report on specific trends and opportunities requiring immediate attention.

Use to provide trend data to key internal stakeholders and support battlecard development.

Executive Summaries

Serve up insights based on the analysis of individual research cohorts.

Get findings presented by your dedicated analyst onsite or virtually.

Use in leadership and board meetings, investor decks, sales enablement, and strategic planning sessions.

DoubleCheck Research’s insights have been critical in identifying areas for improvement during the sales cycle.

Addison Mathis

Product Marketing Manager,
Acquia

Partnering with DoubleCheck has enabled us to understand how we are competing in the market, the perception of our offering/services, and buyer motivations.

Tara Wade

Sales Enablement Specialist, Benfitfocus

One unexpected benefit from win-loss interviews is that we’ve been able to re-open several sales opportunities.

Ciana Abdollahian

Senior Manager, Customer Programs, Zerto

Frequently Asked
Questions

Why should I work with a third-party win-loss analyst?

Companies leveraging a third party for win-loss research find that those third parties are far better at cultivating an open dialogue and capturing honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.
How does DoubleCheck compare to other win-loss analysts?

DoubleCheck is an established leader in win-loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win-loss analysts might miss.

We align well with organizations who consider win-loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win-loss programs require much more skill than simply collecting data.
What is your methodology?

Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win-loss, you can also consider a focused pilot to begin with before rolling out the program.

Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!
What technology do you use?

We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts.

As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner. In the case of win-loss research, we firmly believe it makes more sense to partner.

We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market.
Do you make recommendations or propose action plans?

Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insights. Each report includes a full summary of key findings, rich competitive intel, compelling quotes, full interview transcript, online survey responses, company and buyer background, and a section devoted to the salesperson’s perspective.

Companies leveraging a third party for win-loss research find that those third parties are far better at cultivating an open dialogue and capturing honest feedback. Using independent, impartial, and highly trained interviewers means buyers are less likely to hold back, which translates into a more accurate representation of their evaluation experience.

DoubleCheck is an established leader in win-loss and churn research and analysis. We conduct thousands of interviews annually for B2B technology, manufacturing, and service organizations.

What sets DoubleCheck apart is our depth of experience. All of our research directors are tech veterans and prior industry analysts that come from leading firms like Gartner, Forrester, and IDC. This means we know how to ask the right questions, dig deeper, and uncover hidden insights other win-loss analysts might miss.

We align well with organizations who consider win-loss a strategic imperative and are looking for a partner who goes beyond just conducting interviews on their behalf. After all, effective win-loss programs require much more skill than simply collecting data.

Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.

We start with an introductory call to discuss your program goals, review planning best practices, and determine if our program fits your needs. From there, you can select a pre-built research program, or customize a program to suit your needs. If you’re new to win-loss, you can also consider a focused pilot to begin with before rolling out the program.

Next, the new client onboarding—approximately two weeks in duration—includes a knowledge transfer and stakeholder workshop, creation of your customized survey and interview guide, and the development of an internal and external communication plan.

With planning completed and your program framework in place, DoubleCheck will then work with your team to connect to the right buyers, begin the data collection process, and send along completed reports!

We focus on what we do best: delivering B2B technology organizations the competitive intelligence and buyer insights they need to shape their marketing, sales, and product development efforts.

As a team of tech analysts, we know that sometimes it’s best to build your own technology product—and sometimes it makes more sense to partner. In the case of win-loss research, we firmly believe it makes more sense to partner.

We work with the best customer research technology providers out there, such as Dovetail and Qualtrics, to give you deeper analytical insights than other firms. This ensures you get the best of both worlds: The most experienced and respected industry analysts, supported by the best tools and technology on the market.

Yes—and this is where our experience really pays off. Our analysts carefully compile your results to deliver insights while developing concrete recommendations tailored for your business.

Following each interview, DoubleCheck creates a deal report that is informative, well organized, and filled with actionable insights. Each report includes a full summary of key findings, rich competitive intel, compelling quotes, full interview transcript, online survey responses, company and buyer background, and a section devoted to the salesperson’s perspective.