Who We Are

DoubleCheck is a team of industry analysts and practitioners from leading research and technology firms. We speak your language and understand how to turn program findings into action.

"The independent nature of DoubleCheck's work, combined with its understanding of technology and the buyer's language, has helped us develop the right approach in every sales scenario. We’re serving potential customers' needs better, and winning more."

Jessica Iandiorio, SVP Marketing

Jessica Iandiorio, SVP Marketing, Mirakl

What We Do

Through a structured, scalable, and effective win/loss program, we enable our clients to improve their win rates by making more informed and impactful decisions grounded by honest and timely buyer feedback.

"We needed a more structured approach to win/loss. Gartner suggested that we look at DoubleCheck. After a successful pilot, we rolled out the program worldwide, serving 82 countries."

Paul McMeekin, Director Marketing Growth Markets

Paul McMeekin, Director Marketing Growth Markets, ACI Worldwide

How We're Different

Our clients tell us that we stand out because of our collective experience, flexible program design, high-touch support model, easy-to-consume deliverables, and ability to analyze program findings.

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"I've worked with other firms before. What's unique about DoubleCheck is how the process is customized to your needs. It's not just a one-size-fits-all approach. DoubleCheck is also easy to work with and responsive, and it delivers more comprehensive reports than other providers."

Rob Bois, Senior Director Product Marketing

Rob Bois, Senior Director Product Marketing, Fuze

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Win/Loss Analysis

The process of learning what factors influence the opportunity outcome and what actions are needed to stay competitive by systematically collecting and analyzing buyer insights.  Aside from executive management, our findings are leveraged regularly by the following four teams:

Product Marketing

Leverage buyer insights to strengthen product go-to-market strategies and support ongoing product success.

Fine-Tune Positioning & Messaging
Improve Buyer Personas
Drive Demand & Adoption

Product Management

Support product roadmap development and prioritization by tracking ever-changing market needs.

Monitor Product Performance
Identify Product Advantages & Gaps
Develop New Products

Sales Enablement

Identify and implement strategies, tools, and processes to strengthen your sales ecosystem.

Measure Sales Effectiveness
Identify Development Opportunities
Track Process Adoption

Competitive Intelligence

Leverage real-time, competitive insights to develop the approach necessary to consistently win market share.

Foresee Competitor Moves
Assess Competitor Capabilities
Gauge Competitor Perceptions
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DoubleCheck ensures that we truly understand our customer's perspective.
Director of Product Marketing, Veracode
DoubleCheck is an extension of our product marketing team that helps us keep ahead of the competition in a really dynamic competitive landscape.
Rob Bois, Senior Director Product Marketing, Fuze
DoubleCheck has been a critical partner in helping us significantly improve our win rates.
Ed Thomas, VP Marketing, ProcessUnity
DoubleCheck helps us understand our market better, our buyers better, and close more deals faster.
Paul McMeekin, Director Marketing Growth Markets , ACI Worldwide
Latest News
Win Loss Analysis Price
Sharing Program Findings
Win Loss Analysis Findings—Why Price Is Not Often The Reason For Your Loss
by Kathleen Reidy
Killer Product Demos, Four Steps to Success
Sharing Program Findings
Killer Product Demos, Four Steps to Success
by China Martens
Win-Loss Workshop: Use These Five Steps to Turn Program Insights into Action
Sharing Program Findings
Win/Loss Workshop: Use These Five Steps to Turn Program Insights into Action
by Ryan Sorley
8 Common "Reason Code" Challenges, 5 Ways to Overcome Those Challenges
Program Best Practices
8 Common "Reason Code" Challenges, 5 Ways to Overcome Those Challenges
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