Four Strategies Your Organization Could Use to Leverage Its Churn Research
AT A GLANCE
The Scenario
As a data-driven organization, athenahealth understood the importance of not only gathering data from specific customer relationsh
by Ryan Sorley
Four Best Practices for How Your Organization Can Process Its Win/Loss Research Data
AT A GLANCE
The Scenario
BeyondTrust is the result of the combination of four previously separate vendors: Avecto, BeyondTrust, Bomgar and Lieberm
by Ryan Sorley
Learn How Your Organization Can Use and Benefit From Win/Loss Insights
AT A GLANCE
The Scenario
Having a clear understanding of why Veracode wins and loses has always been paramount to the organization.
by Ryan Sorley
Four Best Practices to Turn Win/Loss Insights Into Actionable and Measurable Change
AT A GLANCE
The Challenge
To drive organizational change, a SaaS company understood that it was essential to expand its win/loss readership group b
by Ryan Sorley
“What is the value in win interviews?”
It’s a question that I’m regularly asked by clients: “What is the value in win interviews?” Oftentimes, companies come to use win-loss analysis in search of the reasons why they’re losing deals.
by Kathleen Reidy
(this article was featured on Entreprenuer.com)
by Ryan Sorley