“What is the value in win interviews?”
It’s a question that I’m regularly asked by clients: “What is the value in win interviews?” Oftentimes, companies come to use win-loss analysis in search of the reasons why they’re losing deals.
(this article was featured on Entreprenuer.com)
by Ryan Sorley
Nailing Your Next Win/Loss Interview is Easier Than You Might Think
Like any other kind of interview, conducting a win/loss interview can be a stress-filled process.
by China Martens
Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo
This article focuses on the important and often vital role that product demos play in a software sales cycle.
by China Martens
Win/Loss Analysis Interviews Reveal—Price Is Not The Reason For Your Loss
In a recent new win/loss program client onboarding session with a midsize enterprise software vendor, the CMO stated,
by Kathleen Reidy
Transform Your Insights Into Action
Compa
by Ryan Sorley