Research Director, SaaS
Barbara brings over 20 years of experience in Technology, Product Development and Marketing to the work she does at DoubleCheck. Most recently she was the Director of Product Marketing for the Rescue Suite at LogMeIn, a provider of SaaS based remote connectivity and collaboration. In that role, she led a team responsible for the development and execution of go-to-market strategy for the flagship product line. Before that, she established an Industry Marketing group for Acquia, an innovative provider of enterprise products, services, and support for digital experience. Her work there centered around the research and analysis of customer engagement trends in a multitude of industries, and turning those insights into actionable sales and marketing strategy. Her background also includes product marketing for digital learning experiences at Harvard Business Publishing and product management for scientific software at PerkinElmer and Aspen Technology.