Growth at DoubleCheck Research Powered by Benefits of Win-Loss Analysis

Growth at DoubleCheck Research Powered by Benefits of Win-Loss Analysis

When I launched DoubleCheck Research nearly three years ago, my goal was to empower technology firms to make more informed business decisions based on the actionable insights that can be gained via a well-executed win-loss analysis program. I knew that internal attempts at win-loss analysis often struggle to uncover the full story about why technology vendors win or lose new customers and that other third-party approaches can be too cookie-cutter to really drive relevant insights for diverse companies. I saw an opportunity to take a more client-centric approach to win-loss analysis, one that combines a client’s unique business objectives with high-quality quantitative and qualitative research and analysis.

I’m happy to say our clients are finding great value in this approach. To meet the increasing demand for our services, our team is growing. I’m delighted to announce the following three additions to the DoubleCheck team.

Jennifer Leary has joined DoubleCheck Research as our vice president of client success. Jennifer is an experienced software executive, with broad expertise in sales and marketing, and a special emphasis on sales enablement and productivity. Most recently, Jennifer led an effort to roll out Force Management at one of Boston’s top technology firms where she held the position of senior director of sales enablement and productivity.

As a former DoubleCheck client, Jennifer knows the value of an effective win-loss program, which puts her in a unique position to help our clients drive program success. In her role, Jennifer will act as a strategic account advisor by closely aligning client needs with our capabilities. Additionally, she will lead the effort to develop and deliver enablement workshops and tools based on win-loss research to help organizations leverage their work with DoubleCheck to further improve sales productivity and performance. We’re thrilled to have Jennifer be a key part of taking DoubleCheck to the next level.

Kathleen Reidy has been making a significant impact at DoubleCheck for nearly a year, leveraging her breadth of experience in the software and research industries to successfully design and deliver on a number of client projects. I’m excited to announce Kathleen has formally joined DoubleCheck as our vice president of client research. In this role, Kathleen works with clients to understand business goals, and then develops and executes the right research programs to meet their needs. As part of this effort, Kathleen has been instrumental in leading the design and delivery of our new and improved executive summary and analysis program.

Yet another new hire, Jennifer Patenaude, has joined DoubleCheck as a research assistant. Jennifer brings a deep background in program management and data analytics in research and financial services industries. She will bring more rigor to DoubleCheck’s research and editorial processes, helping to ensure the timely deliver of research to our clients.

This bigger and better DoubleCheck team is a real milestone for me personally and for the firm as a whole. We are now well-positioned to deliver a wider array of buyer insight research and services to a broader client base. Look out for more exciting announcements to come shortly!

We’d love to hear any challenges your organization might have in using win-loss analysis to inform business decisions. Email me directly at

Ryan is the founder of DoubleCheck Research a win-loss analysis firm focused on helping solution providers improve their win rates by turning buyer insights into competitive advantage. Having devoted more than 15 years in the research and advisory space working with leading retail and manufacturing companies, Ryan is no stranger to enterprise B2B buyers. At Gartner, he served as Area Vice President, Supply Chain Sales, where he directed a team of 34 field supply chain account executives and managers. Ryan and his team were responsible for servicing over half of the company’s global supply chain business. Prior to Gartner, Ryan served as Vice President of Retail & Manufacturing at AMR Research where he headed a team responsible for new business generation and client management. It was here, during an analyst call with a frustrated CIO, that he first recognized the gap between the executive’s buying process and the provider’s sales approach. After witnessing this scenario play out time and again, DoubleCheck was born.


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