Our interviews have revealed that buyers often eliminate solutions from contention due to sales-owned activities, such as unresponsive or overconfident salespeople, miscommunication, poor product demos, and inadequate reference calls. Few sales organizations have a mechanism in place to surface and address these issues prior to the prospect signing with a competitor. DoubleCheck, however, has solved this problem by inserting an “independent audit” step into your late-stage sales cycles. Sales teams benefit from formal feedback when it matters most, and buyers tell us that this act alone displays the qualities of a strong partner who cares about their needs. Everybody wins!